That's one of the reasons companies love subscriptions. You'd think that people would cancel whenever they aren't using it, since it presumably is rather easy. But most are lazy or maybe have the irrational fear of missing out, even if they could easily resubscribe, should they ever need it.
Personally I wonder if one of the next steps of enshittification would be longer minimum subscriptions, but I guess with these kind of stats there isn't a need for it yet.