I'm not very active on Mastodon, but saw this post - browsing the bluesky hashtag for a bit afterwards did not really give me much info. I can definitely imagine enshittification happening there, but what is causing the current drama in particular?
this post was submitted on 27 May 2025
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Based on the chart that they are referencing, while the monthly uniques is lower than the spike, it's still higher than the previous plateau.
Spikes are moments in time and less important than a sustained use which still shows growth.
That could just as easily be an increase in bot accounts. Not super convincing.
The lull after the spike could just as likely show a drop off in bot accounts active during the US election. But that's immaterial because growth is not the same as success.
As long as it's got an active returning user base that gets value from the product and is able to curate their own experience, it's able to sustain itself based on the money it has/gains, people are building new tools to make it more engaging, and it's not being taken over by undesirable actors so that active user base starts to look at another solution, and sites increasingly see Bluesky as a driver of traffic to their websites, it think that would qualify it as a objective success.
If you have a different metric, please feel free to share it.