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It’s just water in a can. How did Liquid Death become a billion-dollar brand? (www.nbcnews.com)

submitted 10 months ago by [email protected] to c/[email protected]

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[–] [email protected] 26 points 10 months ago (6 children)

It’s only a dollar here

for... water.

[+] [email protected] 8 points 10 months ago* (last edited 4 months ago) (1 children)

[removed by mod]

[–] [email protected] 3 points 10 months ago (2 children)

Maybe the appeal is the "cool factor". Here's 2 examples I could think of. At work, you want to stand out from the "water bottle" people. At parties/bars maybe you don't want to drink alcohol, but still want something in your hand while you're mingling.

[–] [email protected] 5 points 10 months ago

It's honestly a fine product. It's just overpriced by about 2 or 3 times what it should be.

[–] [email protected] 4 points 10 months ago* (last edited 10 months ago)

The appeal was people who don't drink alcohol get some water that lets them fit in with the drinkers at first glance.

And it doesn't make it clear they're judging everyone around them for lack of palate and sense.

(Maybe that's just me)

[–] [email protected] 5 points 10 months ago (1 children)

I mean, buying a bottle of water is at least a dollar too.

[–] [email protected] 5 points 10 months ago* (last edited 10 months ago) (1 children)

At the super market? I pay 0,29€ for 1,5l or 0,15€ for 0,5l.

If it is at a gas station 1$ seems really cheap though.

[–] [email protected] 1 points 10 months ago

Agreed, but you won't find this stuff in a gas station for $1. That's not how you make a billion dollars.

[–] [email protected] 4 points 10 months ago

Some people live in places where the tap water tastes like chemical asshole. Or they travel. Whatever the reason, buying water happens.

[–] [email protected] 3 points 10 months ago (1 children)

That's a great price for water

[–] [email protected] 0 points 10 months ago

For water in a container.

[–] [email protected] 3 points 10 months ago* (last edited 10 months ago)

Cheaper than $2+ for water. Which is what I'd have pay for any other brand here.

[–] [email protected] 2 points 10 months ago

I share a sink with other people. I'll take my water in sealed jugs, thanks.