Not The Onion

11929 readers

1 users here now

Welcome

We're not The Onion! Not affiliated with them in any way! Not operated by them in any way! All the news here is real!

The Rules

Posts must be:

Links to news stories from...
...credible sources, with...
...their original headlines, that...
...would make people who see the headline think, “That has got to be a story from The Onion, America’s Finest News Source.”

Comments must abide by the server rules for Lemmy.world and generally abstain from trollish, bigoted, or otherwise disruptive behavior that makes this community less fun for everyone.

And that’s basically it!

founded 1 year ago

MODERATORS

[email protected]

363

It’s just water in a can. How did Liquid Death become a billion-dollar brand? (www.nbcnews.com)

submitted 8 months ago by [email protected] to c/[email protected]

198 comments fedilink hide all child comments

you are viewing a single comment's thread
view the rest of the comments

[–] [email protected] 26 points 8 months ago (6 children)

It’s only a dollar here

for... water.

[+] [email protected] 8 points 8 months ago* (last edited 2 months ago) (1 children)

[removed by mod]

[–] [email protected] 3 points 8 months ago (2 children)

Maybe the appeal is the "cool factor". Here's 2 examples I could think of. At work, you want to stand out from the "water bottle" people. At parties/bars maybe you don't want to drink alcohol, but still want something in your hand while you're mingling.

[–] [email protected] 5 points 8 months ago

It's honestly a fine product. It's just overpriced by about 2 or 3 times what it should be.

[–] [email protected] 4 points 8 months ago* (last edited 8 months ago)

The appeal was people who don't drink alcohol get some water that lets them fit in with the drinkers at first glance.

And it doesn't make it clear they're judging everyone around them for lack of palate and sense.

(Maybe that's just me)

[–] [email protected] 5 points 8 months ago (1 children)

I mean, buying a bottle of water is at least a dollar too.

[–] [email protected] 5 points 8 months ago* (last edited 8 months ago) (1 children)

At the super market? I pay 0,29€ for 1,5l or 0,15€ for 0,5l.

If it is at a gas station 1$ seems really cheap though.

[–] [email protected] 1 points 8 months ago

Agreed, but you won't find this stuff in a gas station for $1. That's not how you make a billion dollars.

[–] [email protected] 4 points 8 months ago

Some people live in places where the tap water tastes like chemical asshole. Or they travel. Whatever the reason, buying water happens.

[–] [email protected] 3 points 8 months ago (1 children)

That's a great price for water

[–] [email protected] 0 points 8 months ago

For water in a container.

[–] [email protected] 3 points 8 months ago* (last edited 8 months ago)

Cheaper than $2+ for water. Which is what I'd have pay for any other brand here.

[–] [email protected] 2 points 8 months ago

I share a sink with other people. I'll take my water in sealed jugs, thanks.