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It’s just water in a can. How did Liquid Death become a billion-dollar brand? (www.nbcnews.com)

submitted 8 months ago by [email protected] to c/[email protected]

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[–] [email protected] 3 points 8 months ago (2 children)

Maybe the appeal is the "cool factor". Here's 2 examples I could think of. At work, you want to stand out from the "water bottle" people. At parties/bars maybe you don't want to drink alcohol, but still want something in your hand while you're mingling.

[–] [email protected] 5 points 8 months ago

It's honestly a fine product. It's just overpriced by about 2 or 3 times what it should be.

[–] [email protected] 4 points 8 months ago* (last edited 8 months ago)

The appeal was people who don't drink alcohol get some water that lets them fit in with the drinkers at first glance.

And it doesn't make it clear they're judging everyone around them for lack of palate and sense.

(Maybe that's just me)