354
Report: Apple CEO “cares about nothing else” Than Building Breakout AR Glasses Before Meta
(www.roadtovr.com)
this post was submitted on 29 Apr 2025
354 points (96.6% liked)
Technology
69545 readers
6462 users here now
This is a most excellent place for technology news and articles.
Our Rules
- Follow the lemmy.world rules.
- Only tech related news or articles.
- Be excellent to each other!
- Mod approved content bots can post up to 10 articles per day.
- Threads asking for personal tech support may be deleted.
- Politics threads may be removed.
- No memes allowed as posts, OK to post as comments.
- Only approved bots from the list below, this includes using AI responses and summaries. To ask if your bot can be added please contact a mod.
- Check for duplicates before posting, duplicates may be removed
- Accounts 7 days and younger will have their posts automatically removed.
Approved Bots
founded 2 years ago
MODERATORS
you are viewing a single comment's thread
view the rest of the comments
view the rest of the comments
This AR obsession is utterly baffling to me. There are so few real applications and the hardware requirements are insane so it's not something that will get widely adapted anyway. Sure in a decade or so it might have matured enough to have shed all these issues, but AR/VR feels like a really out of touch thing to prusue, especially if you look at the garbage ideas they have on how to use it - virtual meetings??
I get movies and games on these, possibly even some recording and porn, but these are not their B2B wet dreams anyway.
In theory, there’s a Million awesome business applications for it.
Let’s say you’re in construction and your glasses tell you exactly what to build where and how.
You’re a waiter and the glasses tell you which table ordered what, needs attention, etc.
You’re a network engineer and the glasses show you on every port which device is connected.
And don’t even get me started on the military applications.
Of course we’re not there yet. But that’s why they’re so obsessed with it. They want to be the first.
In the current US political climate, giving everyone glasses with always-on cameras run by big tech companies seems particularly dangerous.
I agree. But unfortunately, nobody gives a flying fuck.
I think for the most part society has gotten used to being on someone’s camera when in public at pretty much all times.
It’s something I used to think about, now I just, don’t.
Everyone has been looking for the next big hardware thing. It looked like it might be foldable phones for a little while but I reckon AR Glasses are the ultimate endgame until they start making bio implants.
If it helps, they don't have the battery life to be constantly recording or sending that much traffic. And that stuff can't be invisible, us nerds can see it all. That's one of the things dystopian sci-fi dramas have to gloss over, it all still runs on the properties of physics, sending a wireless message, even if the contents themselves are encrypted, we can still figure out where it is going and how much data it is by reading the wave. No way to block that from being possible.
Plus, there is no reason to be covert or secretive about manipulating people. They have been literally saying it out loud for years now, and it's still just as effective.
We were already there 10 years ago with Google Glass. Despite its failure in the consumer market, it found significant success in enterprise settings in the exact scenarios you've listed.
Except, all of these are scenarios in blue collar work. Apple seems hell bent on making this succeed in white collar areas with its emphasis on meetings, which is extremely baffling.
How Is Google Glass Doing in Enterprise and Industrial Settings? - Engineering.com - https://www.engineering.com/how-is-google-glass-doing-in-enterprise-and-industrial-settings/
The biggest issue is the software and tools are immature, and it's been that way for a while.
How does the construction app know what needs to be constructed and how?
How does the waiter app know which table ordered what, needs attention, etc?
How does the IT app know on which port every device is connected?
These things are all real hard to know. Having glasses that display the knowledge could be really nice but for all these magic future apps, having a display is only part of the need.
As somebody who wanted google glass back in the day and thinks AR glasses would be really really cool, this is ultimately where I end up on it, and with a lot of tech in general: the primary usefulness of any of this shit is in accurate and relevant information, and that’s the part of the equation that these big companies are definitely NOT in the business of producing. In fact, they seem to have discovered a while back that inaccurate and irrelevant information being blasted in your face is the real money maker. And now with AI/ML producing so much/filling in gaps, I just can’t imagine that it’s going to get any better.
That being said, I think the tech is so cool. I’d love to travel to a new city and be able to get directions around to different sightseeing spots and real time star ratings above all the restaurants instead of anxiously glancing at my phone the entire time. If we ever get to that level of goodness I’m in, but I have a lot of doubts that it’ll ever be more than another attention-seeking thing attached to your body.
If you have all that info you could probably remove the human from the equation and automate it.
As for the NPC-Waiter 🤢
Imagine being anyone anywhere whipped like an Amazon worker. Will the waitress have to piss in bottles? Bad for tips I think.
Even lightweight glasses can be irritating and the extra weight from steel v plastic is noticeable. There will never be ar glasses or goggles that are comfortable to wear all the time.
All of this can be done with AR on a mobile phone.
Only when you need to do this AND have both hands free do AR glasses become necessary. So surgery, bomb refusal or something niche like thar.
Sounds like a robot would just steal your job if that was implemented well. (And that is a big IF) Meanwhile you would pay off your AR glasses by watching a constant stream of ads for months.
I’d really just like some glasses that simulate multiple monitors without needing special software. That’s all I want
Yep, and that seems to be the route Apple was going. Screens you can place anywhere in your visual field.
Gotta need some insane resolution for that right? And 1000hz refresh to make things good I guess.
I mean for text editing, coding etc.
Yep I've played with virtual monitors in VR space and I don't even like watching movies on them, the loss in resolution and the way the dynamic aspect of it (using a moving screen to simulate a static screen) makes it a shitty solution. Eventually it'll be good enough to watch TV in but I can't imagine doing serious work in it.
Quest 3 lens and displays actually are nice to look at, I coded for 5 hours in it the other day, and the only glaring flaw was the weight. My forehead hurt afterwards from the pressure, and I wasn't even using stock strap. The stock strap on quest headsets is known to be terrible. Tbf I only have a 1080p monitor for comparison bur its nice.
If you tried on anything lower than a Quest 3 with Virtual Desktop, you were right.
Quest 3 was the first VR headset to make virtual screens worth it. The clarity of pancake lenses cannot be overstated. The Quest pro technically had them too, but it wasn't quite good enough in some of the other aspects.
A Quest 3 with Virtual Desktop has replaced my TV and monitor because it was an upgrade to both. Even if all I did was placed those screens statically exactly where they used to be in real life. But of course, they can be anywhere, any size. The screens are 4k 120hz, good enough for pretty much anything. Once you get to about 80 degrees field of view, every pixel of a 4k 60hz signal can be temporally represented. Your head micromoves enough that you aren't missing any detail between each frame of the reference taking up two of the headsets frames. And when playing a game in actual 120 fps, you won't notice that you aren't seeing every single pixel directly physically represented every single frame, it looks good. Worth doing. 4k still looks much nicer than 1440p, which can be fully properly represented at that size and framerate.
Using anything other than Virtual Desktop, there is no need to set a monitor any higher than 1080p since they can't even draw that well enough to be properly represented. Virtual desktop is the only one that uses timewarp layers. If you were around for Carmack, you'll know that was always his first advice to every piece of VR software he reviewed, "please use timewarp layers for anything you want to look clear face-on" it's a huge difference.
I did have fun with the novelty of moving multiple screens around like Minority Report but it really is just a novelty at this point
The resolution thing is actually almost solved IMO. I used my Quest 3 in AR mode almost every single day and the screens are perfectly fine for reading text or having a video on in the background.
Yeah there's still some screen door effect but it's really only noticeable when I look for it, it disappears in normal use.
And I genuinely can't think of a reason you would need 1000hz displays. Human eyes start to get steady motion at like 50-60 and 90-150 is when the normal eye starts to hit the limit.
I want a GTA style HUD at all times 🤪
Current wanted level by the police would be quite handy
It depends on what you mean by special software, but current VR headsets already do that out of the box, it's just that their built-in multi monitor stuff is not amazing. Without any special software, you could have multiple apps open, and those apps could be any android app(including browsers or relatively bad desktop experiences like dex). The third party stuff you can download or buy is just way better. And it's also way better when the multiple monitors are your computer's monitors. Cuz then they have 50x the horsepower behind them. For current headsets, generally the best option is Virtual Desktop, if you don't need more screens than can be handled by high quality timewarp layers. You can get clear 4k or 5740x1080, or anything smaller. With other multi desktop options, you can get more total screens, but there is no point to picking anything above 1080p since even that is already not rendered clearly.
Solutions for current VR/MR/XR headsets will follow to VR/MR/XR glasses, since headsets and glasses are slowly meeting in the middle. Headsets will continue to shrink while packing in the same or more tech, and the glasses will slowly be able to handle more and more tech in their tiny frames.
There will always be full size headsets, but they will essentially be the PC equivalent to the glasses being the smart phone equivalent. We will also likely still have PCs, but it's concievable that a smartphone won't be necessary for most people anymore. And even for the people that would still want a smartphone, a "processing puck" for the glasses would be the more likely solution. Give them pocket computer level power instead of smart watch level. So you can play good games on them, like 10-15 years ago-then pc game graphics.
overlaying ads on literally everything could be the end goal.
We need laws restricting advertising
It's a mobile phone you don't need to hold.
It's a mobile phone that never goes in your pocket.
It's a mobile phone that is always on and has access to everything you see and hear.
Sounds like a fucking nightmare, but a wet dream to Big Tech.
That's pill. They just have to sugar coat it enough for everyone to swallow it (like we did with phones).
It’s a bummer than those sound like bad things simply because corporate abuse is always a forgone conclusion. If your data was truly private and always entirely under your control and ONLY your control, those would be really attractive features.
Some implementations also have the problem of constantly pointing cameras at non-consenting passers-by.
Totally. I'd also love to train a LLM on my own personal data and preferences, but there is no way I'm trusting a corporation that information.
Exactly, it's literally just the next step more convenient than a smartphone. You know how many people have neck and back problems now from smartphones? Not having to look at your hands or even hold anything in your hands is going to be so much better. Not having to pull your phone out of your pocket for a map or a web search or a text or to translate stuff(visual or audio). Having both hands free while doing the things your current phone does, or new things a current phone can't do.
It's going to be so much nicer, and sure, the first one is gonna be expensive and not perfect, but it only needs nerds to start with anyway. We'll make sure it gets to a point where it doesn't annoy normal people and offers real value. And while the most popular ones will inevitably be the ones made with walled gardens like apple and meta, there will be good ones too for us nerds to move to once we have finished beta testing the mass market ones for you guys.
It's the same as every tech product cycle. You know the main thing preventing wider adoption of VR/MR/XR right now? Headsets don't look cool... so, once they are a pair of glasses, or sun glasses, the main barrier is gone. Can't say people wouldn't spend 500$ to 2000$ on something as un-necessary as a smartphone every couple of years. They very much do. And if you no longer need to buy or carry a smartphone, all of a sudden you got exactly that amount of money in your pocket.
A Quest 3 isn't "insane." It does AR just fine for a few hundred bucks. There ARE real world applications and more coming all the time. The education and medical fields in particular can benefit greatly from such tech.
That's the point. They want to set themselves up so that when the issues are shed and it becomes a realistic product, they're already in a place where their product can be the one that takes over the market. If you wait until a product is viable before starting on development, you're too late.
What should they be pursuing now? They have state of the art chips, tablets, phones, laptops and even all in one desktops, the only thing they don't have are TV's, at this point why not try to conquer the next frontier. even if it takes a decade?
It was in the movies they liked when they were kids. Or at least in the movies they think users want to see brought to reality.
As in an answer to the question "what's cool and futuristic". Solving medieval barbarism and wars is futuristic, but turns out to not be achievable. Same with floating/underwater oceanic cities, blooming deserts, Mars colonies and 20 minutes on train from Moscow to New Delhi. At the same time the audience has been promised by advertising over years that future will be delivered to them. So - AR. For Apple this is the most important part, I think.
Also to augment something you have to analyze it, and if you have to analyze it, you are permitted to scan and analyze it. That's a general point of attraction, I think. They are just extrapolating what led them to current success.
Also in some sense popular things were toys or promises of future for businesses and individuals alike, in the last 10-15 years. The audience is getting tired of toys and promises, while these companies don't know how to make something else.
So let Tim Apple care about anything from AR in front of him to apples in his augmented rear, he surely knows what he wants. As another commenter says, a source of instructions and hints for a human walking drone is one, with visualization. I'm not sure that's good, because if you can get that information for the machine, having a human there seems unnecessary. And if that information is not reliable enough, then it may not improve human's productivity and error rate.
And the most important part is that humans learn by things being hard to do, it's like working out in an exoskeleton, what's the purpose? And if training and work are separated here, then it seems more effort is spent in total. Not sure.
Maybe it’s as simple as the next big product. When smartphones were new, nobody foresaw just how huge they’d become. Nobody could have foreseen what a force they’d turn Apple into. But now improvements are simply iterative, the market is nearing saturation, there’s not much room left to expand what’s next?
Maybe AR. It’s a really cool technology just now becoming practical to implement. Think of them as where smartphones were 15 years ago. Maybe they won’t go anywhere but imagine if they did! Imagine being the company most associated with the next hit tech product!
Apple risks stagnating if they don’t find a next hit product