this post was submitted on 17 Jan 2025
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Game Development
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The main things a social media presence does is give exposure, which can then lead to interest and [mental] investment.
Without those things, the game disappears in a mass of titles on a huge platform. How are people supposed to find it? Luck?
Even if it's a good game, it's a harsh environment.
Traditionally, publishers did promotional work to increase exposure. If you publish as an indie onto Steam, without an exposure strategy, you have to have an exceptional product or exceptional luck to be successful.
I can empathize with their frustrations though. Working long and hard on something, especially if it's a good product, being satisfied with just the fact that it's a good product, with no/little audience, success, or financial success, is hard to swallow.