this post was submitted on 18 Oct 2023
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Top Apple analyst says MacBook demand has fallen 'significantly'::A top Apple analyst said Wednesday that shipments for MacBook computers will decline around 30% year over year.

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[–] [email protected] 158 points 1 year ago

Part of a manufactured recession is that everyone goes broke from getting laid off or suppressed wages, and they can't afford to buy your shit. Whodathunk?

[–] [email protected] 96 points 1 year ago (31 children)

Why is everyone making this a price thing? The way I see it, this is because Apple Silicon is so damn good. I replaced an Intel MacBook Pro with an M2 Air and I’m not going to need another machine until this thing stops working. People shouldn’t need to buy new laptops every couple of years. This is a win in my eyes.

[–] [email protected] 42 points 1 year ago (1 children)

Plus everyone bought new tech during the pandemic, and now it's over people are going outside and touching grass again so they don't need the latest tech just 2.5 years later.

Plus the M2 MBP is barely an upgrade over the M1.

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[–] [email protected] 25 points 1 year ago (4 children)

Why is everyone making this a price thing? The way I see it, this is because Apple Silicon is so damn good....I’m not going to need another machine until this thing stops working.

Saying that the market has reached a saturation point for Apple Silicon Macbooks is kinda silly. Apple Silicon is good, but it isn't some miracle tech that defies market dynamics. The only area that Apple Silicon really excels at compared to the competition is battery life, but there's a lot of other laptops that already beat it in terms of CPU and GPU performance.

There's still room for Apple to grow, especially since they're focusing on gaming now. The fact that Mac demand is falling in light of this indicates that there's more at play than just everyone being content with their current Macs. Even if that was the case, why wouldn't something so good be attracting new customers? Apple's userbase is still a tiny fraction compared to Windows. If Apple Silicon is so good, why aren't people flocking over in droves, especially since Windows literally has no answer to Apple Silicon?

Price is a huge motivating factor, especially since the economy's going to shit.

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[–] [email protected] 9 points 1 year ago (3 children)

The M2 chips and presumably the M3 as well are incredibly sophisticated but they're not powerful exactly, they're just power efficient. They deliver excellent performance for their power draw.

But if I actually want to high performance chip I can get better options as long as I don't care about battery life, and if I need a high performance chip I probably don't actually care about battery life.

So it's good for people that want reasonably good performance on the go but no power use really cares.

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[–] [email protected] 9 points 1 year ago (22 children)

Or until Apple decides that, for some reason, your M2 can’t run their newest operating system and eventually apps don’t support your operating system anymore.

[–] [email protected] 10 points 1 year ago

So like 7-10 years?

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[–] [email protected] 9 points 1 year ago

It could be that.

My first thought is that it might be the post-lockdown tech demand crash hitting Apple later than it hit the rest of the industry. If I remember right Apple was holding on fairly well when the market first started to crash as society shifted into a "post-Covid" mentality, relative to their competition.

Could be that for whatever reason the drop in demand for Apple was just delayed by about a year.

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[–] [email protected] 56 points 1 year ago (6 children)

If you’ve gotten on apple silicon there really isn’t any reason to upgrade within the ecosystem yet. M1 is still amazing in terms of processing power to battery.

And with Macs fetching premium prices, people are going to use their device longer and longer

[–] [email protected] 46 points 1 year ago (3 children)

M1 Macbooks were also the first "Not Completely Shit" Macbooks after many years of awful problems so there was pent up demand from Apple users for something worth buying. Now that the demand is satisfied, sales will return to a baseline.

[–] [email protected] 15 points 1 year ago

I think we can probably also toss in demand from the pandemic. Lots of people suddenly had need for a new computer and now with return to school/office lots of those machines are probably seeing a lot less use. A couple of years ago the articles were "record demand for MacBooks."

[–] [email protected] 9 points 1 year ago (1 children)

That’s pretty much describes me. I was a notorious macOS hater for a long time. But the battery life, quiet cooling, and overall power of the m1/2 has totally converted me.

[–] [email protected] 11 points 1 year ago* (last edited 1 year ago) (5 children)

Eh, I have a MB from work and I'm still an unrepentant Mac hater. All the badass hardware in the world won't save you from crippled software. MacOS will never be keyboard friendly and "MacOS UNIX" will never hold a candle to real Linux.

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[–] [email protected] 48 points 1 year ago (1 children)

I partly think m1 is just so good no one has any appetite to upgrade. But also shit do be expensive. For me it’s repairability. I’m seriously considering not getting another Mac at my next upgrade cycle unless something changes soon.

[–] [email protected] 11 points 1 year ago (4 children)

It's between Apple and framework for me for my next laptop. The question is do I want a laptop that I can infinitely repair and upgrade, or do I want a laptop that actually has battery life when I pull it out of my bag because it has a functioning sleep mode. Thanks Intel. Maybe make sure your processors are actually power efficient before axing S3 sleep.

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[–] [email protected] 47 points 1 year ago (5 children)

They should make hardware people want to buy.

Hardware that’s worth the price.

Lately they failed on both counts and failed 1st means never had a chance at 2nd.

[–] [email protected] 30 points 1 year ago (2 children)

Exactly. The price keeps inching upward and the last generation of MacBooks was awful. After getting burned by one of those things I’m not about to buy another one even if the new processor is awesome.

Not to mention, the OS has become junk over the years. It used to be great for developers. They still ship crusty old versions of programming languages, window management sucks, and it’s just a pain in the ass to work with. These days, I would rather be on a Linux machine. Plus, most games work on Linux now, which is something Apple still hasn’t figured out.

[–] [email protected] 14 points 1 year ago (6 children)

I use Linux for home and Mac for work. My Mac is older Intel based with software bar for F keys. If in the past 10 years ago I was into Mac and owned one… I no longer see the reason for Mac.

Hardware choices are not a selling point

Context bar makes it harder to use for programming. It is not a sell for me.

Mouse pad frequently jumps cursor.

Keyboard feedback is cheap.

Software is not impressive either

Usability wise Gnome is better than OS X for me. No ctrl key on right side is terrible.

Due to Windows subsystem for Linux v2 I am starting to think Windows is better for Linux development than Mac.

MAC M1, M2 laptops have good battery life going for them.

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[–] [email protected] 44 points 1 year ago (1 children)

Oh no people can't afford anything how can we fix this? Maybe more pizza parties? Or how about forcing people to come back to the office and burn their own money in gas and other expenses? Maybe try raising prices more while keeping wages low, that will fix it!

[–] [email protected] 37 points 1 year ago* (last edited 1 year ago)

I've never seen companies do more user- and employee-hostile shit than in the last couple of years.

These companies, who stayed afloat because almost everyone worked from home during the pandemic and got shit done while millions of humans died, are now trying to say WFH doesn't work. Let me just check your earnings reports. Oh look, billions and billions of dollars per quarter while you lay off staff to bump your bottom line.

This shit makes me so angry.

[–] [email protected] 35 points 1 year ago (1 children)

All pc sales are down. Other PC companies profits are terrible. Everyone stocked up for work from home and now are good.

[–] [email protected] 14 points 1 year ago

Plus everyone buying Mac in 2020 were buying the new (at the time) M1 MacBooks which are phenomenal and will easily last a long ass time. M2 has been a marginal upgrade over the M1 and really only applies to people who need to upgrade now, but won’t be a real upgrade for people who just bought an M1.

Plus they’re soon to announce the M3 chips so I would wager a lot of people are hanging on to what they have to see what that’s gonna look like before pulling the trigger.

[–] [email protected] 35 points 1 year ago (6 children)

New MacBook: M1 RISC 8GB RAM 250 SSD 1440x900 resolution Touchbar that prevents touch typing? No touch screen $2200+

Decline in demand is sooooo mysterious.

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[–] [email protected] 34 points 1 year ago (4 children)

I this case, they are probably suffering from success. Shitty manufacturing and unrepairability aside, the M macbooks are the first competent macbooks in quite a while, so most people probably bought the first versions and now they have no desire to upgrade, because why would they? I have an M1 Pro and aside from gaming performance there is absolutely no reason for me to upgrade.

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[–] [email protected] 34 points 1 year ago (1 children)

I think people can't afford Apple hardware and not at the numbers Wall Street wants

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[–] [email protected] 34 points 1 year ago (5 children)

I wonder how this compares to PC sales, and I wouldn’t be at all surprised if this is an industry-wide decline.

[–] [email protected] 17 points 1 year ago (4 children)

I'll be that guy: MacBooks are PCs.

But yes it's industry wide. There was a huge boom of computer and computer accessory sales during the pandemic due to work from home and other factors. Now a lot of people have stuff that's only 2 or 3 years old and they have no need to upgrade.

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[–] [email protected] 31 points 1 year ago

Meanwhile prices only seem to go up and wages stagnate.

[–] [email protected] 29 points 1 year ago (1 children)

I don't know if they've increased the price so much that people are no longer buying it or that they made the M1 models so good that people don't need to upgrade.

I have an M1 Mac Mini and I really don't see myself needing to upgrade for at least another 3 years.

[–] [email protected] 30 points 1 year ago (3 children)

…another 3 years.

So, a pretty standard update cycle.

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[–] [email protected] 24 points 1 year ago (1 children)

I always hated the UI/UX of Mac. I find it annoying and ineffective to work on without heavy modification and third party tools.

[–] [email protected] 12 points 1 year ago (1 children)

I stopped using Macs years ago because with every update I lost more control over the computer, making even basic configurations difficult. It felt like walls closing in.

If all specialized software would work there, I'd be 100% in Linux now because it's just the superior OS - stable, easy to use, flexible and accessible (aside from Wine).

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[–] [email protected] 21 points 1 year ago (16 children)

The cause could be that they're lasting longer. Or it could be the fact that they're not repairable, don't support virtual machines or windows, have cut corners internally to increase profits margins and for the most part don't play games. The company I work for, previous the ARM CPU switch bought MacBooks exclusively and either ran windows in parallels or used boot camp. We can no longer do that to run any of the tools we use for machine programming or troubleshooting so we buy razer blade 15s now. That battery isn't as great but they're powerhouses and have awesome repairability.

[–] [email protected] 13 points 1 year ago

Apple and repairability are two opposites. Am not convinced about lasting longer either. Gluing and soldering everything doesn't help with replacing parts, especially since they fought tooth and nail to ban independent repairs.

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[–] [email protected] 17 points 1 year ago

I was out when they did the thunderbolt only thing. and of course when they realized it was a mistake, they not only fixed it but also added a massive unnecessary notch in the display to make it match the iphone. it's like the joke writes itself in my case.

[–] [email protected] 16 points 1 year ago

short apple

[–] [email protected] 14 points 1 year ago

Tech companies aren't hiring. They're firing.

[–] [email protected] 11 points 1 year ago (1 children)

Still rocking my M1 Air. Battery is good and it's so much more powerful than I'll ever need for my casual use. There is literally zero reason for me to buy another Macbook right now and I'm betting that's the case for most Mac users.

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[–] [email protected] 10 points 1 year ago

Oh no, does Tim Apple know???

[–] [email protected] 9 points 1 year ago (1 children)

If the Mac were half as repairable as a Framework and could run Windows VMs without crashing when they run my default tools, I might be interested in one again.

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