What do they get out of it?
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That people who bought it can hopefully continue using it after the money runs out.
If you're looking for an actual self interest element, they may be planning to start a new company selling a related product, and doing this creates some amount of goodwill.
It's a company that is bankrupt, so hopefully they achieve that their customers can continue using the product after they've shut down the company completely.
Do they need to get something from it?
In this capitalist word? None of my boss would have allowed that. Hopfully working on a product for the good of peoples with special needs (almost medical stuff) get employes and managers invested for their client's well-being.
Oh good. I'm so glad to hear that.