Dead people accounts.
Ask Lemmy
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None of the socmeds I use are listed there.
odysee, rumble, tumblr and fediverse user
How do they define monthly active users? If I never post anything, but log in every couple weeks to see what my friends are up to and maybe like a few posts, am I counted?
How the fuck did some one misspell 'Lemmy' as 'Facebook'
because people use. At the end of the day FB and other social media sites are about talking to and connecting to other people. Since lots of people us FB it makes it an easy way to connect. In other words, it is popular because it is big and it is big becasue it is popular.
It is absolutely atrocious to use and constantly tries to ram Algorithmic crap down your through. The thing is, most normies are there and for every person who is Internet savvy enough to see the benefit of Mastodon and Lemmy (and Pixelfed, etc) there are a dozen normies who don’t and can’t be bothered finding out.
I would not say that Facebook is popular, but I will say that it is common. It is literally the Lowest Common Denominator for port of social interaction on the Internet.
The aversion to change in humans
Change requires energy. If you're fully invested in surviving and putting food on the table, there's little left to explore change.
I don't feel like looking it up, but I've heard statistics like the Breaking Bad finale had half the viewers of the average episode of CSI Miami. The general lesson is don't underestimate the average person's appetite for garbage.
Bots are prob also included in these stats
Bots are people too
It's the one place some of my family can figure out how to use where they can make a transphobic joke about Mother's Day for men in dresses is April 1st and get enough positive interactions that they think they've actually re-posted something relatable and clever. So it does have that going for it.
I own Meta shares have not used FB for 15 years or more. The shares have done well for me.
FB is excellent at leveraging peoples ignorance and haziness.
Meme groups (specially Latin American) :)
Boomers