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Most of the users were just artificially inflated from when they copied over accounts from Instagram anyway
That really has become Lemmy's favorite conspiracy theory.
What? The fact that Instagram accounts were used to seed Threads' userbase is straight out of Instagram's announcement of Instagram's new text feature called... Threads.
https://about.instagram.com/blog/announcements/threads-instagram-text-feature
Feel free to quote the statement for me.
Threads has no separate account from Instagram, so having an account with threads is equivalent to having activated the threads feature.
How did they lose half of their users if most of them weren't real users to begin with?
I don’t think that’s surprising at all, did anyone expect them to keep all 100 million they got in the first week? We’re currently at 120 million and I’m pretty sure they’re quite happy if half of those stick around.