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The stuff from when I was a kid. Chocolate at some point changed. Its still good but not as good. Could be in my head or maybe its like the banana thing,
Depending on where you live, it probably has changed. Especially if you're in the US.
Basically, chocolate has been getting a lot more expensive. Rather than raise prices, a lot of companies have figured that consumers are more sensitive to changes in price rather than changes in quality or size.
A lot of American brands seem to be reducing the amount of actual chocolate in their "chocolate(y)s", and reducing the size. There's only so much they can reduce the size before people notice, so most of their cost savings comes from reducing the amount of chocolate.
Try some European chocolate if you ever miss the good stuff. Imported, not just European brands.
A lot of chocolate in the US can't legally be called chocolate in Canada. A lot of chocolate in Canada can't legally be called chocolate in the UK. And a lot of chocolate in the UK can't be called chocolate in some continental European countries (though I don't know how the scale continues from there, lol).
A lot of brands have stopped even using the word "chocolate" to describe their product. Anything that has a "chocolatey coating" does not actually have real chocolate.
we need that labeling. chocolate like food product.