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I don't like them. I have another question though, what do they benefits from playing it?
Easy, when they go to sell spots to advertisers: "Look, our video had 15,000 views last week" (except all of them were unwanted)
It's true! I used to sell web ad space for the local newspaper, and it was recommended that we click on all of our local ads when they pop up so at the end of the month we could say "Your ad was so effective, 100 people clicked on it!"
90 of them were me.
The MBA who's in charge of their website. See, they heard that video was the future of the web, so they got a ton of budget to add video. But when nobody clicked on the videos they had the brilliant idea to autoplay them, which dramatically increases video viewership, thus justifying their budget.
Some might put adds in front or at the end of videos. I'm sure the "viewer counts" also help them negotiate rates for adds on the page itself.