this post was submitted on 09 Jul 2023
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Source of this is from Matthew Prince, Co-founder & CEO of Cloudflare posted at 11:34 Jul 9,2023. It was posted to his twitter (@eastdakota). Not linking to twitter bc don't want a deadlink next time twitter makes API changes. And not to drive traffic to twitter :D

Edit: July 11th update, arstechnica published a detailed explanation

https://arstechnica.com/tech-policy/2023/07/twitter-is-tanking-amid-threads-surging-popularity-analysts-say/

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[–] thicket 36 points 1 year ago (2 children)

While I would love to see Twitter auguring straight into the ground, Twitter’s API changes would explain some portion of this traffic changes. I wonder if there are any other proxy measures for audience engagement as separate from basic traffic

[–] [email protected] 14 points 1 year ago

Between the egregious API pricing and the recent login requirement, this traffic graph makes perfect sense.

I agree that we need some measure of actual engaged human beings before we start dancing on twitter’s grave.

[–] varsock 3 points 1 year ago

very good point