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TLDR: Computers
I got super lucky being in the right place/right time. I started a company when COVID hit with the intention of just selling computers. The market sort of pushed me into selling computers for AI/ML which i knew nothing about but had a good background in Linux, so I could offer a lot of added services in terms of DevOps/MLOps, setting things up for customers as added value which my (much larger and more established) competition didn’t. This led to some enterprise connections, started selling servers, more things happened and 3 years later I have a full engineering team and we’re morphing into an OEM. There’s a lot I’m leaving out but if there’s one takeaway I can give, it’s that: