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I think, at least for non-savvy people, that buying individual stocks is not a great idea anyway. If you’re investing to have long term capital gains something like the MSCI World ETF would probably be the better choice. If you invested in that specific index fund in 2016 you’d have doubled your money by now, even during this economic downturn. Sure, you can make more money in a shorter time day trading but that shit is damn near a full time job and more risky unless you heavily diversify your portfolio (which you should do anyway).
Another poster mentioned stocks of the company he works for. My company for example distributes a good amount of their yearly profits to their employees. Meaning that once a year you can choose between a couple hundred bucks one-time payout or get a bunch of company stocks for a heavily discounted price, but they’re trade-locked for two years. At the beginning of 2020 I chose the stock option and the shares got bought right at the beginning of the covid dip. When 2022 rolled around I had essentially quintupled my initial investment in the discounted stocks. So that’s another great tip, provided you company offers similar plans.
Counterpoint to company stock is, if the company has trouble, your stock is likely to plummet at the same time as you lose your job. Definitely go for discounted shares/options, but consider dumping them (ie, diversifying) as soon as you can.
I joined a hotel company a couple of years ago where they offered stock options, which is good and I appreciated it. But there were a lot of people that had worked there for decades just because they felt invested in the company. Meanwhile, working conditions were absolutely awful and the culture was the worst I've ever experienced. And I kept thinking how crazy it must have been during COVID as the stock tanked and everyone was staring down the barrel of layoffs. Like, if your employer is your entire retirement plan then you could be in huge trouble all at once.