this post was submitted on 15 Jan 2024
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Apple hopes to convince people to buy its $3,500 Vision Pro headset using free 25-minute in-store demos::undefined

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[–] [email protected] 58 points 10 months ago* (last edited 10 months ago) (7 children)

Oh. My. Goodness.

$3,500?!? HAHAHAHAHAHA

[–] [email protected] 35 points 10 months ago (3 children)

It is not meant for the end consumer at this stage, it is a tech demo and development kit.

The real consumer variant will probably be released in a year or two.

[–] [email protected] 4 points 10 months ago (1 children)

It should be marketed as a dev kit, but they're marketing it for consumers

[–] [email protected] 3 points 10 months ago (1 children)

Well, why not capture some consumers at the same time?

[–] [email protected] 1 points 10 months ago (1 children)

This very article says that Apple is pushing it onto "walk-in" consumers.

[–] [email protected] 2 points 10 months ago

So?

They need to build hype, and if that means they are pushing a demo on walk-ins,then I don't have an issue with it as long as they accept a "No thank you" from the customer.

[–] [email protected] 3 points 10 months ago (2 children)

Did they say this or is this your pet theory? I don't feel like that is necessarily the best strategy, since people won't develop for it, when there's no users and no users will appear when no one develops an ecosystem for this thing...

[–] [email protected] 25 points 10 months ago (1 children)

This isn't really a "pet" theory — just economics. VR represents an entirely new product line, and with Apple's expansion into services, a whole new way to value-add to those services and entire ecosystem; capturing more recurring revenue. This price point is based on new manufacturing costs at a much smaller scale than their other product lines.

It's Apple, so it'll never be "cheap", but it can't remain at this price point and stave off competition for long. Within 3 years they'll either drop the price and introduce a pro version, or release an SE version, that'll still probably be around $2000-2500 — but bringing it within reach of the people who'd normally buy "pro" devices.

[–] [email protected] 5 points 10 months ago (2 children)

This is interesting because you’re correct that this is almost certainly a dev kit that they’re making people pay for.

However: this is very unlike Apple to do if it’s true. We ask ourselves, “What is the enthusiast or middle class user able to afford for good VR?” And as we’ve seen, consumer headsets are aimed at less than $1000.

So the plan is for Apple to put out an amazing headset with the best materials and best screen and eye tracking and all this, only for them to wait some years before releasing a worse version of this that still costs over $1000? I can’t see how Apple would get beneath this price point. And I can’t see how they’d justify themselves.

So your average consumer isn’t using this anytime soon. Did they just make a weird toy line for the rich?

[–] [email protected] 3 points 10 months ago

At best this may help scaling up production of the necessary components (in particular the displays)

[–] [email protected] 0 points 10 months ago

Did they just make a weird toy line for the rich?

Well it is Apple, they sell status more than anything else.

[–] [email protected] 5 points 10 months ago

You have to start somewhere. The iPhone was a game changer so it took of instantly. Something like an AR/VR headset is still pretty niche even today about 10 years after VR really became a thing.

[–] [email protected] 0 points 10 months ago (1 children)

So... I can't buy it? If I can, you're either lying, wrong, or have an agenda.

[–] [email protected] 0 points 10 months ago

So… I can’t buy it?

If you can afford it you can buy it, the purpose of a product does not need to affect availablility.

you’re either lying

Why go straight into calling me a liar? This just shows that you don't want to have a proper discussion.

wrong,

This is quite possible, I have been wrong before, and I will be wrong in the future, it happens, and is not the end of the world unless you realy fuck up.

or have an agenda.

I can't figure out any agenda that I would push regarding the Vision Pro.

In the end, it is a theory, based on resonable data available to me.

[–] [email protected] 15 points 10 months ago (2 children)

I’d buy it if it was the kind of tool that earned me $5000… but it’s still really hard to justify the business use case for VR these days.

[–] [email protected] 9 points 10 months ago (2 children)

If I can lie on my couch while typing away on my custom virtual workspace it might be worth it but the resolution requirements make that unlikely any time soon

[–] [email protected] 7 points 10 months ago (1 children)

This thing is overpriced but there’s no way Apple ships it if they don’t have the pixel density to render text in a way that doesn’t make your eyes bleed. It’s being marketed as a work device, after all.

[–] [email protected] 2 points 10 months ago* (last edited 10 months ago)

Yah but my dream setup is something that mimic 2/3 monitors sitting on a desk (or some VR-optimized version of that). In the real world those monitors are each 1080p+ and sitting in full view so the whole "scene" you're looking at has many more pixels than just what is on all the monitors combined. If you scale that scene down to 4K resolution then the text on those monitors would likely be blurry or unreadable.

Obviously there are other ways to make a 4K resolution usable by zooming way in but that's much less "screen" real estate than what a real workspace offers.

[–] [email protected] 1 points 10 months ago* (last edited 10 months ago)

Also it's too heavy to wear comfortably for long sessions

[–] [email protected] 5 points 10 months ago
[–] [email protected] 4 points 10 months ago (2 children)

It also has basically no battery life and once that mostly useless battery becomes completely useless you are never unplugging that thing from the wall because you bet Apple made that battery impossible to replace!

[–] snowe 12 points 10 months ago

The battery pack is literally just USB c.

[–] [email protected] -1 points 10 months ago

Not impossible, just impossible to afford

[–] [email protected] 2 points 10 months ago

And I thought Apple consumers were out-of-touch!

[–] [email protected] 2 points 10 months ago (1 children)

Have you heard of the Apple Cheesegrater?

[–] [email protected] -2 points 10 months ago (1 children)

Shit I've bought MacBooks for work that cost as much as that headset, and my current laptop costs about as much as this.

$3500 is nothing for a computer, let alone a prosumery AR/VR heatset with a computer built in.

[–] [email protected] 0 points 10 months ago

A lot of tech, including computers, commonly cost that much for a long time. It's not a totally outrageous for consumer tech.