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Because the majority of internet connections these days are from a mobile device. And if you want to reach the average person, you have to be where they are looking.
I think it's really a shame that mobile OS's are so locked down that the only real way for people to download things is through some centralized app store.
Are average persons regularly scrolling through their app store looking for new apps then?
Popups on your websites for the app are by definition redirections to places the user isn't looking.
i was curious so i did some research
source
source
while me or you might go to a search engine and type in "weather today", i think there really is a large chunk of the userbase (somewhere near half) who would rather go into the app store and type in "weather"
i think it might be an age thing with older people, but honestly, maybe even younger generations like alpha / z. they grew up in a different OS environment. we grew up on PCs, they grow up on mobile OS
F-droid exists, but sadly most people and devs don't use it.