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Amazon Prime Video will start showing ads on January 29th unless you pay extra for ad-free
(www.theverge.com)
This is a most excellent place for technology news and articles.
I didn't say that they should, I said that they did. And they did it to overcome people's hesitation to buy online. You take a risk ordering online because you don't physically pick the item you want.
Your comment is relevant nonetheless since I suspect they stopped their original return policy because of scams.