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I think it has to do with how corporate and formulaic content as become.
There are fewer risks being taken, studios take what they know and refuse to learn something new.
This means that the content they produce is very generic and safe.
The rise of PG-13 killed a lot of interesting projects.
Add to that an ever evolving media market by creators, they might not be able to compete on scale yet, but it is comming.
Documentaries and video essays are really great now on youtube, I mean we have hbomberguy, wendover productions, Peter Dibble, Calum, Side Note, Barely Sociable, Map Men, Mustard, Paper Will, Retro Bytes, TheEpicNate315 and Tom Scott, just to name a few, that are producing brilliant content that in many cases is more interesting than generic post apocalyptic show 537 that just started on Netflix this week.
I used to LOVE Kdrama. Watched it exclusively for more than 10 years, mostly because it was so different than anything I could see in western media. Then it took off and Netflix got involved in production, and now it's just the same crap just with an all-Asian cast. Kdrama is a prime example of what you're talking about. They had a great opportunity to figure out why it was popular and learn from it. But they just can't.
Don't get me wrong, it was always "bad" in lots of ways, but often in ways that were easy to overlook. Because underneath the cheap production values, repetitive tropes, and outlandish framing devices, there were engaging stories about people relating to each other. (Especially around toxic masculinity. Western TV has refused to touch that since Luke raped Laura and they fell in love and got married. I wonder if we'd have as much problem with incels if we could have more realistic portrayals of what men and women put up with from each other just to get through the day. --But I digress.) They had a story arc with a definite end. Now it's all just serial-killer murder mysteries and Dr. Quinn Medicine Woman set in Joseon.
What. Western media touches toxic masculinity regularly. Barbie and The Last Of US, One of the most successful movies and One of the most successful shows of this past year had major sub-themes about toxic masculinity.
It's been a massive theme in some of the biggest shows and films for the last 5 years. Dunno where they're getting the idea that toxic masculinity isn't touched upon.
Ted Lasso too!
I can't speak to The Last of Us, but Barbie only discussed toxic masculinity at a high level, systemically, not on a personal, one-on-one level. Not in a "Her boyfriend just raped her. Does that mean he loves her or not?" sort of way. We're all socially adept enough to sit back and say, "Of course not," from the outside. But it's never that easy or clear-cut from inside a relationship. THAT's what western media won't touch. There's a post on the front page about a politician apologizing for joking about spiking his wife's drink with a date-rape drug. What does that kind of relationship look like? Where is something like that explored in western media? If you can name some I'd be glad to hear it, and interested in watching.