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Companies like BlueKai collect and aggregate these to form ...err aggregates, or groupings.
If one company wanted to sell their ads to "lonely", "adult", "men", "needing hot milfs" and in "their area", they'll batch some groupings and sell it to that company to target.
People move all the time and so the hottest, most recent info pays the highest.
Where/how can I buy one of these groupings? If I happened to be, say, a hot milf?