this post was submitted on 22 Sep 2023
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Mastadon (and the Fediverse in general, to some extent) has problems with discoverability and the average user finds federation confusing. People tend to either use microblogging to see what's going on with people they're interested in or to broadcast their activities to a large group of people, and Mastadon currently doesn't fit that niche very well.
Pretty much this. It's why I love it for my use case (microblogging journal that only I can see), but it's definitely not for everyone else.
It's why if your average influencer or news consumer wants a Twitter alternative, it's likely Threads or perhaps BlueSky, not Mastodon.