this post was submitted on 20 Sep 2023
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So is marketing material art? Is it art if the message is "give me money" or "buy this product?"
While I don't like that particular art form and choose not to look at it whenever possible, I'd say yes. A lot of art tries to get you to think, feel or do something and I don't see how this is fundamentally different, even though it seems a little sick at first. From the perspective of, say, the graphic designer for the ad campaign, it might very well be art.
There's nothing more avant-garde than embracing surface-level materialism