this post was submitted on 15 Sep 2023
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IDK, but a lot of tech stock got a massive boost during Covid, then when that was over, and we instead got war in Ukraine, there has been a bit of a slowdown. So maybe they think the progress they had should continue, even if the economy doesn't justify it.
The Ukraine stuff has nothing to do with it.
It's the feds attempts to wrangle inflation (caused by dumping trillions into the economy during COVID)by hiking interest rates. Companies with barely profitable or even unprofitable business models used to be able to borrow money at stupid cheap interest rates. Now that it's 7-8% they realize they have to figure something out.
It was this silicon valley "trade profits for scale and then we'll figure it out later" approach. That only works when cheap loans could float you until you hit scale or figured something out.
But in Unity's case I think it's partially that (they aren't profitable), but partially related to the stuff apple is releasing and doing lately.
I think unity is trying to get in front of a possible boom in Mac and apple gaming. Charge dev $.20 per install so you insure you get a piece of every game install and avoid a confrontation with Apple about app store rates.
Sounds like a nice plan if you are playing a video game with hundreds more attempts before you.
IRL it's "was trying". Now they sure as hell won't.