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Google also has the world convinced that because they collect mountains of data on everyone, that their ad targeting is superhuman. They want people to believe that they know people so well that they can show someone an ad for something they want before they even know they want it.
Meanwhile, I lived in a country where I didn't speak one of the local languages, and every Google ad I saw was in that local language. The ads were 100% wasted because I had no idea what they were even advertising. This is despite my constant visiting English-only webpages, despite my browser settings saying which languages I spoke, and so-on.
If Google can't even be bothered to track what language to use for the ad, their ad tech is clearly worse than slapping a generic ad next to a newspaper article then printing up a million newspapers.