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While I do think expensive caskets are a waste of money, they're actually one of the least marked up products sold at a funeral home! Typically, caskets and urns are sold for twice what they're bought for wholesale. This is mostly because anyone can sell caskets and urns so they can't have ridiculous markups or people will go elsewhere for them. Urns for example are almost always bought off Amazon instead of at a funeral home.
The products with the highest markups were insurance based. Estate Fraud insurance (if someone steals the dead person's identity, the insurance company will pay any costs involved in correcting it) and Travel insurance (if you die on vacation, the insurance company will pay any costs involved in bringing the body home). Both of these insurance policies had real costs of about $10 or $20. They're often sold for $300 to $500.