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BMW Is Giving Up on Heated Seat Subscriptions Because People Hated Them (www.thedrive.com)

submitted 1 year ago by [email protected] to c/[email protected]

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BMW Is Giving Up on Heated Seat Subscriptions Because People Hated Them::The blowback worked—but subscriptions for software-based new car features will continue, according to a BMW board member.

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[–] [email protected] 10 points 1 year ago (1 children)

Why disable at all?

You've determined that it's cheaper to include it in every car Vs provide an option, so include the feature in every car. Why not make your customers happy Vs pissing them off?

"Yes, I buy BMW because you get all the creature comforts like heated seats as standard." Premium brands don't nickel and dime their customers.

[–] [email protected] 6 points 1 year ago

premium brands don't nickel and dime their customers

Premium brands invented this, centuries ago.