this post was submitted on 06 Sep 2023
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37Signals, the company that made Basecamp, is really good at getting news. They're a really small company (less than 30 ppl), but the owners are all big in marketing. So they write books about culture and how to run a business, as well as how to get attention.
This post is again, them finding a way to get attention.
I neither like or dislike 37Signals. I think theyre neat. But I also read their books like it's fantasy, as they are telling the business world how to run their companies while also being such a tiny entity.