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BMW Is Giving Up on Heated Seat Subscriptions Because People Hated Them (www.thedrive.com)

submitted 1 year ago by [email protected] to c/[email protected]

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BMW Is Giving Up on Heated Seat Subscriptions Because People Hated Them::The blowback worked—but subscriptions for software-based new car features will continue, according to a BMW board member.

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[–] [email protected] 30 points 1 year ago* (last edited 1 year ago)

[...] but subscriptions for software-based new car features will continue, according to a BMW board member.

I wonder what they're going to try to nickel and dime people over next. I mean, if they're offering internet service/access or other things that are an ongoing service, fine. That's mostly fair... but if they're charging you to flip a bit in the car's internal database (or even worse, a central database somewhere that keeps your car's data) but the feature is installed in your car and costs BMW nothing to enable it, then ewwwwwww

Took a deeper look at the article...

[...] BMW says it will continue to offer subscription-based services but only for software options, like driver assistance and digital assistant services, which is completely understandable.

Hahahahahaha no. For the most part, absolutely no.