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Oh I think I've heard of it but wtf how is it popular?
Maybe because the concept is antithetical to stuff like Instagram, which makes it fun and refreshing - you know seeing "real" stuff and not highly filtered and planned stuff all the time.
Different guy but I share in his confusion. I guess I don't understand why people like Instagram either. For me it got old almost immediately and the ads on the Instagram app were worse than anything else I've ever used to this day. I just don't see the appeal and much less so for a knock-off.
People already do this with instagram for over a decade, it's called finstagram. You create an account under a fake name, and only add intimate friends, set it to private. At which point you post pictures of you taking a shit, being ugly or doing anything you're too ashamed to put on your actual instagram. Ironically the fake instagram ("finstagram") is more real than your actual insta.
Think semi-famous hot people. Actual insta: curated photoshopped pictures. Finsta: picture of what they look like 1st thing in the morning with no make up, or of them doing drugs.
Because many gen-z people are pushing back on the relationship us millennials have with social media, and find the attitude that Instagram encourages (curating and showing the best version of your life) unhealthy and anxiety-inducing. So this is an Instagram with no FOMO.
I don't use BeReal and barely use Instagram but I totally see the point. Instagram is quite unhealthy.
I got talked into using it for a little while, and it's actually nice. You get a little snippet of your friends' lives, which can be nice especially when you're scattered around in different places. But there's none of the bullshit reality of Instagram - 90% of the posts is just random shit like doing the dishes, working, or not getting out of bed even though it's past noon.
Sometimes posts make for actual conversation starters, other times you'll get a bunch of people responding with a heart eye emoji to your picture of a laptop and a cup of coffee. It's just refreshingly dumb. And there's no algorithms.
So it's basically 2005-2010 Facebook?
Kind of! Except that nothing you post will be public the day after and it's generally only seen by your friends anyway, making it less embarrassing in retrospect. But the sense of awkward intimacy is actually somewhat comparable to Facebook back when people had no idea how to use it.
Being real is having no social media and meeting people in real life or by calling them.
It's all so attention seeking, all of this. It's like these people need to be seen by someone all the time to feel happy.