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Your previous comment said you’re still doing them a favor by searching even if you don’t buy. If all they do is put ads on their site for your searches, then no, you’re not doing them any favors by just searching. If they were selling your data or processing it to use in other ways like market research or investments, then sure. Amazon only needs like four percent of their staff to run the site and push suggested purchases, there’s not a lot to it. Processing data is a very different beast when it comes to research and investments.
I think we should not believe it in a literal way. I guess this was simply the only kind of processing that this guy and/or his source knows and found worth mentioning.