this post was submitted on 12 Jan 2025
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Another contributing factor is that Lemmy & Mastodon "care about privacy". Odd, in my opinion, for a public social network.
Their interpretation of that is that they don't send referer headers. So to any site receiving Lemmy traffic, we're invisible.
Pretty sure that it's the browser which is sending referrer headers, not the individual sites. That being said, even if a provider were looking at the refer headers in their analytics to determine where people were coming from, it would not show one url, but hundreds for all the different instances there are. This would cause Lemmy to be under represented in analytics, even if in aggregate it's the largest source of traffic.