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If a news outlet has indicated to me that they care more about ad revenue than reporting news, I avoid them.
If the only way an outlet feels they can get readership is with use of clickbait headlines, I avoid them.
If the headline is something like "you'll never guess why ___ hates this" or "the reason you can't blahblahblah" or some other salacious bullshit or they have a super cringe thumbnail on their YT video, I avoid them.
If a writer misconstrues the words of a celebrity or political leader for their own narrative, I avoid them.
If their bias prevents them from reporting the facts of an event, I avoid them.
"Avoid" does not mean never visit. It means I try not to and if I do I proceed with caution and skepticism with the intent to get another source.
If I'm searching for a news story, it's probably because I came across it on social media (Lemmy) or a blog and want to get credible information. Or because someone here is quoting a story and I have a hunch they're misinformed. I use DuckDuckGo and generally get decent reputable results at the top. At its face, I will never trust Google for fact checking. If I end up at a wiki page, I often check their sources.
I have an extensive list of reputable and/or diverse outlets in my RSS reader. The only "mainstream" American sources are NYT, AP, NPR, and Reuters. I've been using BigNews as my RSS reader for a year or so now. I really like its simple interface and ability to subscribe to newsletters. Newsletters are sometimes the best way to get a blurb off the news without subscribing to something like NYT. If I'm compelled enough, I'll run a paywalled article through archive.is.
I don't feel that people publishing on substack or medium, etc are reputable outlets for general news. That's great for specific topics, opinions, and focused reporting.
The only news I pay for is my local newspaper. In addition to local reporting, they curate AP articles.