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And to think in the 90s, there was the belief that the internet was going to free us from corporations (because the corporations were going to be too stupid for cyberspace or the information superhighway, etc.). I’m not sure whether that was young-person naivete or whether it ultimately came from dot-com marketers, but it was around.
The corporations of the time still haven't really figured the internet out. But new corporations founded by slightly younger people who have a deep understanding of the internet, grabbed complete control over almost everything in the span of two decades.