[Blog] Valve just took away a valuable visibility tool
Blog post by Chris Zukowski (How to Market A Game)
https://howtomarketagame.com/2024/08/21/valve-just-took-away-a-valuable-visibility-tool/
this post was submitted on 23 Aug 2024
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Has anyone actually read the article? It mentions Discord once, in passing.
It's about how iframes used to promote upcoming games/games by the same publisher aren't allowed anymore. This has negative implications towards indie devs because upcoming games in particular are less likely to be recommended already and in order to get into the "New and Upcoming" tab, a certain amount of wishlists is required.
Fewer wishlists => fewer recommendations => fewer wishlists
Thank you, for not focusing on my apparently unfortunate choice of an image and reading the post. ๐ This has serious implications for indie game marketing. The author mentioned at the end that his next blog post is going to be about alternative techniques to cross-promote. I'm very curious what he'll come up with!