this post was submitted on 25 Jul 2024
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Electric Vehicles

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Ford misses Q2 earnings by a wide margin as EV losses reach $2.5 billion in 2024 (electrek.co)
submitted 2 months ago by [email protected] to c/[email protected]
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cross-posted from: https://lemmy.ml/post/18375653

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[–] [email protected] 25 points 2 months ago (1 children)

Should’ve made efficient cheap EVs instead of copying Tesla and going for luxury high end EVs

[–] [email protected] 13 points 2 months ago (3 children)

So I decided to look up the base model F150 Lightning.

It has a 360 camera, heated 8-way adjustable power seats, light bars, whatever "Copilot360" is, a 12" touch screen, another 12" screen instead of a gauge cluster, LED steering headlights, a power frunk, and a 2.4 kW inverter.

$65k. I don't need literally any of those features. "Base model". Lol.

[–] [email protected] 11 points 2 months ago (1 children)

The point is to pump out 'luxury' vehicles with tons of high markup features so that they can earn the most per unit and recoup their investment quickly just like Tesla did. The problem is that this coincides with high interest rates, high inflation, and a market that has a lot more competition than what Tesla faced a decade ago with everyone else jumping on the bandwagon too. We're essentially witnessing what's been going on with streaming services over the last few years except with high ticket items.

[–] [email protected] 6 points 2 months ago

It's hard to have sympathy when they discontinued all their small, cheap vehicles in 2019.

[–] tyler 4 points 2 months ago

They apparently just dropped the “Pro” model which was 50k

[–] [email protected] 2 points 2 months ago

For real - make a Ranger EV and that fucker would sell like hotcakes.