this post was submitted on 25 Jul 2024
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Electric Vehicles

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Ford misses Q2 earnings by a wide margin as EV losses reach $2.5 billion in 2024 (electrek.co)
submitted 2 months ago by [email protected] to c/[email protected]
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cross-posted from: https://lemmy.ml/post/18375653

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[–] [email protected] 11 points 2 months ago (1 children)

The point is to pump out 'luxury' vehicles with tons of high markup features so that they can earn the most per unit and recoup their investment quickly just like Tesla did. The problem is that this coincides with high interest rates, high inflation, and a market that has a lot more competition than what Tesla faced a decade ago with everyone else jumping on the bandwagon too. We're essentially witnessing what's been going on with streaming services over the last few years except with high ticket items.

[–] [email protected] 6 points 2 months ago

It's hard to have sympathy when they discontinued all their small, cheap vehicles in 2019.