Also, lots of users aren't gonna want the main system memory on the CPU die. Aside from the fact that it creates a clear path for vendors to artificially inflate prices through pretended scarcity via product segmentation and bundles, it also prevents the end users from upgrading the machines.
I'm pretty sure this even goes against the stated goals of the EU in terms of reduction of e-waste.
I have no doubt that a handful of vendors cooperating could restrict their offer and force the hand of end users, but I don't think this would be here to stay. Unless it provides such a drastic performance boost (like 2x or more) that it could be enough of an incentive to convince the masses.