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Here is the key sentence in the article.
...an acceleration in the long-term decline of so-called domestic-premium brands, which include Bud Light and rivals Miller Light and Coors Light...
So, are people drinking less beer or are they drinking less piss beer? Could it be that people are having two Hazy Imperial IPA's with 8+ ABV instead of a six pack of Coors Light? I am taking this headline with a grain of salt.
EDIT: I found my glasses.
Who the hell thinks those three are premium?
If that's premium what isn't premium? Steel reserve? That's just malt Coors with different marketing. Micky's? That's just malt Miller with different marketing. 10 barrel? That bud light wearing 2010's hipster clothes.
I think we're giving these brand too much credit with the word premium.
Cletus
People who drink keystone, busch, and natty
Article has a vague accusation that soda-based drinks are to blame without covering any of the other possibilities here
I'm more of a once a week Porter, Ale and Hard Cider drinker, but it's still a Microbrew.
Grain a salt is right: People just don't like the taste of that crap anymore, not with so many options on the market now.
Coors/Bud/MGD/Corona? I haven't had one in years.
A Four Noses or Cerebrus Hazy is so much better than the domestic swill it’s not funny. We have so many more options these days that I’m glad it’s hurting the big guys. They’ve been making crap pilsners for decades.
I'm sure the weed legalizing has had an impact as well. I have completely stopped drinking in favor of weed. Saves my liver and no hangover.
Saves the brain, too. Not saying weed is exceptional, but alcohol fucks the brain up.
I think that many people are switching to hard liquor because of the state of things, as well. My town alone has seen like a 7-800% increase in alcohol sales since covid.
Can confirm, gave up crappy low cal water beer for vodka. Less carbs, better buzz.
Stop making so many mediocre IPAs. Other styles do exist.
It's insane. I swear that some liquor stores I go to have a craft beer section that's 90% IPAs... and another 5% that are basically IPAs with cutesy names like "Super Duper Pale Ale."
IPAs are the easiest to make, that's why every small brewery makes one
beer shipments
That’s the problem. A lot of people are living in and around cities now. We buy beer at the brewery. Do these figures include 1st party sells? Distributors have always been a necessary evil and many states have laws saying you must go through a distributor for selling elsewhere, but many breweries are just doing taprooms now to not have to deal with that. I’d like to see those stats if they exist.
I do understand that many people are buying seltzers now, myself included.
It also doesn't help that the craft beer scene turned into a competition to push the most over the top bitter IPAs possible. A lot of the appeal of craft beer went away for me when 3/4 of the taps became unremarkable IPAs. A good IPA is wonderful, but the vast majority of what you run into isn't that.
It's only marginally more interesting than when the landscape was dominated by lagers.
Hops are really awesome when used correctly, but many breweries just toss in hops to cover up bad bases. I’m lucky to have a few breweries around me that make really goods stouts and sours.
At least around me that has improved. Ten years ago it was just a dick-measuring contest about who could make the bitterest beer. Once you hit 90+ IBUs you're not even pretending to make something good.
Since then, craft breweries here have course corrected. Most of them here are focusing on making a well- balanced IPA as their flagship, then experimenting with sours, stouts and saisons.
It might have something to do with weed being easier to get. Where I live it's easier and faster to get weed than it is to get beer, especially on sunday.
I also wonder how liquor sales are as well.
My wife and I are obviously only one couple, so this is confirmation bias, but alcohol in general just isn't as appealing anymore. With all this general stress we've been going through (struggling with inflation, insane work hours, insane work conditions) alcohol is causing more migraines, sucky morning-after-drinking symptoms, high calories, expensive prices, there's just no good reason to drink as much as we used to. And it's not like we drank that much earlier in our lives as well.
Tie this all together with marijuana availability which has none of these cons except for high taxes, then alcohol doesn't sound as appealing anymore.
No beer for me, just drugs please.
I just want weed. I didn’t even think of buying alcohol for new years, but I did purchase a screen for my pipe.
You son of a bitch, I'm in.
Meanwhile my drinking has hit personal record highs this year. Yay depression.
18 days sober today for me! You can do it friend.
Because it's expensive, calorie intensive and takes longer to drink than something like whiskey or vodka.
If I'm thirsty, I'll drink water. If I want to get drunk, I'll drink whiskey. Beer is the middle ground that just isn't worth it anymore.
There are some that taste good. But it's only every once in awhile for me.
The beer fests near me are filled with selzers, ciders and stuff like mead. As someone who doesn't like beer, I think it's a positive change to have alternatives for different tastes.
I think beer is gross, personally, so this isn't a post about me but reading the comments it is interesting to see beer drinkers here decide against it due to cost and wanting other choices. I have news for you guys there are cocktails and other great alcohols that cost as much as your 7 to 10 dollar beer and they taste fucking great.
No joke, it's all the seltzer marketing that gets people to spend way more on way less alcohol.
It was successful as fuck. Just look at all the streamers shilling it.
How is it spending way more on way less alcohol? In my area a 12 pack of Trulys is comparable to a 12 pack of Corona and they have roughly the same alcohol content
I don't like alcohol. I like fried food and obesity is certainly on the rise in America.
Yet even as overall volume consumption declined, the largest beer makers remain financially resilient thanks to prices that climbed alongside — or even surpassed — broader inflation, Steinman said. Beer drinkers also continued to shift toward more expensive beer brands, especially imports like Modelo Especial, which became the No. 1 beer in America in 2023.
So people aren't willing to pay higher prices for worse product.
We're much more health conscious these days. We've seen how alcohol can wreck your health and quality of life. There are more and more people that don't drink alcohol at all. And so on.
No we're not
We've replaced drinking and snacking with smoking and snacking
Your liver can grow back and repair itself from moderate damage. Lungs cannot.
And I say that as someone who uses both.
I drink IPAz when I only want to have 2 drinks instead of 10.
Turns out, that's most of the time