Shorts (tiktoks, reels) are designed to do just that, hook you in and keep you scrolling.
It's like a constant rolling cliffhanger.
Has its good sides - not everything can or should be a long format video. However, I think the scale is tipped too much towards shorts recently. There is not enough time in shorts to formulate a proper statement, so they need to stretch over multiple parts.
My biggest dislike is the separation of context - shorts and longs are completely separate in Youtube even by the same creator, and the most popular platform TikTok, doesn't even support longer videos.