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With permission from the family. Not the owner of the voice, who can't speak for themselves anymore, obviously.
Whilst I think most people feel like this is the one exceptional case where we will be okay with this, I feel like every exec is seeing it, and the community reaction to it, and saying, "So it is possible".
And we get into why everyone is striking. We're all okay for normal use cases like this, but execs are like "we'll pay you for 3 hours of work, then build a model and then do 180 hours of voice from that model. And you'll say thank you for the opportunity"
I wouldn't want my family to make decisions for me after I die, and I think that's even more true for actors.
"Can we use your grandpa's voice?"
"No."
"For fifty bucks?"
"Sure, take it"
I dunno, once you're dead nothing else really matters anymore, does it? You're not a person anymore, so why would your opinion matter? If my family can use my legacy to make money for themselves, I would just be happy knowing they'd be a bit better off once I'm gone. And if they choose to protect the right to use my voice/likeness after I'm gone, I'd prefer that they do so because of their own personal beliefs, not because they believe they have to do so for my sake.
It matters to society, in the same way funerary rituals aren't for the dead, but for the living
Who would you want to make decisions for you when you die then? Keeping in mind saying no is still a decision.
Nobody. I died, leave me alone and ask one of the thousand actors out there who are still breathing.
So include those conditions in the will. Famous people regularly allow the usage of their likeness licensed through their estate.
I feel like that answer is for you and you alone, and not for actors in general. Personally I don't really see why I would be worried about this after I die (after all, I'm dead ), and if it helps my family a bit then it'd probably just make me rest easier if anything.
Well the person is dead anyway, it's not like dead people care in any way.
So all they have to do is kill somebody who won't give up their voice rights...