My kneejerk response to this was negative. "Oh, another distro spinoff". But I read the article and the front page of their site. It feels to me it's trying to be to Fedora what Mint is to Ubuntu. And I hear good things about Mint.
While I take issue with both base distros (Ubuntu, Fedora). I'm also of the opinion that Fedora is better, relatively speaking. So, maybe this has more of a place than I initially thought.