this post was submitted on 17 Mar 2025

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AI Slop Is a Brute Force Attack on the Algorithms That Control Reality (www.404media.co)

submitted 11 hours ago by [email protected] to c/[email protected]

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Archive: https://archive.is/2025.03.17-153712/https://www.404media.co/ai-slop-is-a-brute-force-attack-on-the-algorithms-that-control-reality/

The best way to think of the slop and spam that generative AI enables is as a brute force attack on the algorithms that control the internet and which govern how a large segment of the public interprets the nature of reality. It is not just that people making AI slop are spamming the internet, it’s that the intended “audience” of AI slop is social media and search algorithms, not human beings.

What this means, and what I have already seen on my own timelines, is that human-created content is getting almost entirely drowned out by AI-generated content because of the sheer amount of it. On top of the quantity of AI slop, because AI-generated content can be easily tailored to whatever is performing on a platform at any given moment, there is a near total collapse of the information ecosystem and thus of "reality" online. I no longer see almost anything real on my Instagram Reels anymore, and, as I have often reported, many users seem to have completely lost the ability to tell what is real and what is fake, or simply do not care anymore.

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[–] [email protected] 8 points 8 hours ago (1 children)

SEO (search engine optimization) has dominated search results for almost as long as search engines have existed. The entire field of SEO is about gaming the system at the expense of users, and often also at the expense of search platforms.

The audience for an author's gripping life story in every goddamn recipe was never humans, either. That was just for Google's algorithm.

Slop is not new. It's just more automated now. There are two new problems for users, though:

Google no longer gives a shit. They used to play the cat-and-mouse game, and while their victories were never long-lasting, at least their defeats were not permanent. (Remember ExpertsExchange? It took years before Google brought down the hammer on that. More recently, think of how many results you've seen from Pinterest, Forbes, or Medium, and think of how few of those deserved even a second of your time.)
Companies that still do give a shit face a much more rapid exploitation cycle. The cats are still plain ol' cats, but the mice are now Borg.

[–] [email protected] 1 points 1 hour ago

For a while Google let you blacklist domains from search results, fantastic feature so of course they killed it off.

[–] [email protected] 21 points 10 hours ago (1 children)

I think it's interesting how "maximizing for engagement" inevitably leads to slop taking over everything. I wonder if real people (with real money) will continue to engage with the slop? Some people surely, but enough to sustain these mega-corps?

[–] [email protected] 10 points 9 hours ago (1 children)

I have wondered this too. Will it just all become bots talking to bots.

[–] [email protected] 12 points 9 hours ago

Yeah I have to imagine much of it is bots/artificial views already, this line from the article stood out:

That means this short reel has been viewed more times than every single article 404 Media has ever published, combined and multiplied tens of times.

It doesn't shock me a single reel has significantly more views than all of 404 media, but "multiplied tens of times"? A recent comment me chuckle:

"Investor fraud is basically the entire business model of well basically everything anymore."

(implying the ad views are faked to increase the stock price).

[–] [email protected] 8 points 9 hours ago

My hope is that people will just start using social media that specifically tries to avoid AI generated content. Where they know they are directly interacting with real people. I think what's frustrating for me is that we're seeing this technology being used for bad reasons. I think AI has specific use cases where it could be extremely useful? But I think there's far more ways it's being used for garbage right now.

I've noticed when I'm watching YouTube videos specifically. I've started to gravitate slightly towards videos that have lower production values. Or that seem a lot more casual and genuine.

[–] [email protected] 12 points 10 hours ago (1 children)

It's not as if humans slavishly obeying the algorithms was a much better situation than robots doing it. They've just sped up the process and it can only hasten the demise of the new technofeudalist content mills.

[–] [email protected] 15 points 10 hours ago (1 children)

Yeah, just based on the summery here, I'm not really upset about this. An engagement-maximising brainrot feed was never a great way to understand important issues in the real world.

If you just want to slip into TikTok for a couple hours I see little problem with all-AI content, if you want news go here or directly to a reputable news agency, and if you want to learn something new start with Wikipedia and then branch out once you know what you're looking for.

[–] [email protected] 8 points 9 hours ago (1 children)

You are describing how non-brainwashed educated and intelligent people behave. Unfortunately, here in the USA, there are a very large percentage of brainwashed people (that may or may not be educated and intelligent).

[–] [email protected] 3 points 9 hours ago* (last edited 8 hours ago)

Sure. But if there's not even the illusion the brainrot is real life, maybe they'll give it a try.

(And it's not just America. You don't have to be that hard on yourselves, dumb people are everywhere)

[–] [email protected] 4 points 8 hours ago (1 children)

The article is good, however I'd really appreciate having fedi-style content warnings on AI-generated images. I don't interact with mainstream social mediums so I generally do not see it, however in the thumbnail and contents of the article there are some quite disturbing images and videos that I'd have chosen not to see (description is enough) given the choice...

[–] [email protected] 3 points 8 hours ago (1 children)

Agreed. No wonder our parents brains are melting if that's the horrifying shit they see.

[–] [email protected] 1 points 5 hours ago

Yeah, agree.

OP: Would you be able to mark that image as sensitive / nsfw or whatever it's called on Lemmy?

[–] [email protected] 1 points 8 hours ago (1 children)

This post is for paid members only

[–] [email protected] 2 points 7 hours ago

I hope someone archived it before they enabled paywall. Oh wait (please see post text body ;))