It's not an accident. They're not stupid. It is intentional. They want your personal information. Most of your personal information is tied to your email but it's easy enough to spin up an alias to sign in with. Requiring a phone number ensures that they know exactly who you are and can buy/sell/use your data accordingly. They also know what a giant pain in the dick it is to change your phone number, especially when you need it for these security checks. They also know sales conversion rates are much higher if they can get you on the phone. So yeah, they're not going to stop doing that.
this post was submitted on 20 Jan 2025
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I don't want to treat phone numbers as an ID, but for some reason my customers will give their phone number to me online far more willingly than they'll cough up their email address, which is baffling only until you realize:
- Most people are technologically incompetent and are intimidated by the avalanche of crap they get in their email, and
- They never answer their phones anyway, so who cares?
I actually offer the option, because I don't give a rat's ass how people ignore me when I try to contact them. But when they place an order I at least need to be able to prove that I tried.