Fuck em too though
Bowser is their CEO, talk about regulatory capture amiright
this post was submitted on 30 Dec 2024
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Within a few months, they’ll either retire the Luigi character or rename him in the US (the same way that Ninja Turtles became Hero Turtles in the UK)
what was wrong with ninja???
Sets a bad example to the kiddywinks. Climbing walls, throwing shurikens, sneaking up on people and so on.
But it's fine if a hero do all those things?
This is really some « don’t drink battery fluid » kind of sh*t. We’re doomed, are we?
Doubtful considering he's a central player to the Mario brand, they're the Mario Bros. and he's the brother.
What you're suggesting is on the level of Walking Dead deciding to no longer have zombies, for Marvel to retire the concept of super heroes altogether, or for John Wick movies to no longer have guns.
Besides Nintendo's had other characters in harsh spotlights before. Jynx and Porygon for example, still regularly feature in Pokemon games, and they didn't retire Typhlosion either even with the Pokemon leaks. Actually they've literally never retired any Pokemon ever.
At worse they'll just block people on twitter who share Luigi Mangione memes using the Nintendo character.
As for renaming Luigi. laughs They literally have multiple spinoffs named after him (Mario & Luigi, Luigi's Mansion, Dr. Luigi), it'd be a PR and branding nightmare. It'd be like changing the name of America itself.
If Luigi were a minor side character (like Toadsworth, a character they actually did retire for unknown reasons), maybe, but uhh... no.
This isn't a detail in the name of the agency archer works at, this is a top 10 most famous Vidya game character of all time.
For the what now?
The unknown individual who offed the healthcare CEO has been called "The Adjuster" in various circles for weeks, at least, now.
Yes, like a Silver Age comic book hero.
"In the next step of Nintendo's legendary litigious run, the company has decided to sue the entire population of earth for trademark infringement. The lawsuit of Nintendo v. Everyone is set to begin early 2026."
"huh, that's weird. Luigi is trending across all platforms and his SEO ranking has jumped 200 places." -- Nintendo marketing manager