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this post was submitted on 14 Dec 2024
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Mildly Infuriating
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That's probably illegal.
It is in the US.
The FTC's Guides Against Deceptive Pricing generally require that a seller offer an item at a price for a reasonable, substantial period of time in good faith, and in the regular course of business, before advertising that price as the former or regular price (16 C.F.R. § 233.1). The FTC considers it deceptive to offer an item for sale at a higher price for a short period of time in order to support a claim that an item is discounted when the price is then lowered. This practice is prohibited.
Additionally, most states have consumer protection statutes that prohibit sellers from making false or misleading statements of fact concerning the reasons for, existence of, or amount of a price reduction (for example, Cal. Civ. Code § 1770(a)(13)). Several states also expressly regulate the length of time an item must be offered at a regular price and amount of time it is on sale (for more information, see Practice Notes, Promotional Pricing: Specific State Laws and "Up To" Discounting Law and Practice: Promotional Pricing: State-by-State Requirements).
From here
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(7 replies)
It was so hastily-implemented that I think it's either an oversight or by design.
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Guess they're using the "black Friday" technique to lure in shoppers, again!
That’s more than mildly infuriating.
It's not all bad - now instead of saving $7 I will be saving the whole $55 since I won't buy it!
Kroger (grocery store) is doing the same thing this week. They're doing a 20% off "holiday bonus" discount on a one per-customer basis (20% off your entire order). The catch? Every item in the store is at least 20% more expensive than it was last week.
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(8 replies)