"Hello, my colleague and I have discovered two new types of Lymphoma, and we would like to register them."
"Certainly! Tell me your name, please."
"Well, I'm Dr. Hodgkins."
"Great, so we'll call one 'Hodgkin's Lymphoma'. What's the other doctor's name? ".
"Dr. Ottovordemgentschenfelde."
"...OK, 'Non-Hodgkins Lymphoma'. Done!"