this post was submitted on 14 Jul 2023
147 points (94.0% liked)
Technology
60113 readers
2616 users here now
This is a most excellent place for technology news and articles.
Our Rules
- Follow the lemmy.world rules.
- Only tech related content.
- Be excellent to each another!
- Mod approved content bots can post up to 10 articles per day.
- Threads asking for personal tech support may be deleted.
- Politics threads may be removed.
- No memes allowed as posts, OK to post as comments.
- Only approved bots from the list below, to ask if your bot can be added please contact us.
- Check for duplicates before posting, duplicates may be removed
Approved Bots
founded 2 years ago
MODERATORS
you are viewing a single comment's thread
view the rest of the comments
view the rest of the comments
The TV cost would probably be paid off in a year with just $1 worth of ads per day. If they earn, say, $5/1000 impressions of ads (which is a bit on the low side for US citizens' eyeballs), they'll just need to show you 200 ads per day to earn $1 just from ad impressions. Assuming the TV is on about 8 hours per day, that's just 1 ads every 2.5 minutes.
They'll probably show more ads than this, and have deals with smart tv app makers to install their apps in the smart tv, and collect and sell customer profile data in the ad market as well, so I think it's not hard to imagine they can profit from the TV, as long as they run the service competently.
8 hours a day is a lot of TV, though I guess they wouldn't be aiming this at people with a regular 9-5 job. On the other hand, the folks in that demographic probably wouldn't be as valuable to advertisers.
1 commercial every 2.5 minutes also sounds awful, but between MythTV and Netflix I haven't watched ads for a very long time now, so maybe my sense of timing is out of whack and I guess it was ~8 minutes of ads for a 30 minute show for a long time which isn't too far off your proposed schedule.
Unlike regular TVs, this TV has a dedicated screen attached at the bottom that show nothing but ads, so it's not comparable with showing ads in a show. They'll be showing ads at the bottom of the show, constantly, like an ad banner in a website.