I don't know, but I don't think it matters. It's easy to switch to if your main market is taken up from lab milk, A2 and Fontera actually fought each other as Fonterra blocked them from encouraging farmers to breed A2 cows. If needed we could solve that.

But the point was you said we don't sell premium products which isn't true at all. And when lab milk takes over the bulk of dairy, there will still be global auctions for "real" cow milk, because there will still be a market for it.

[–] [email protected] 3 points 6 months ago (1 children)

I don’t know, but I don’t think it matters.

I think it does matter. It's illustrative of our market strategy as a nation.

But the point was you said we don’t sell premium products which isn’t true at all. And when lab milk takes over the bulk of dairy, there will still be global auctions for “real” cow milk, because there will still be a market for it.

Of course there will be a market. Just like there is a market today for V8 sedans. It's just the market is really small.

[–] [email protected] 1 points 6 months ago (1 children)

I will be very surprised if this change comes so fast we can't handle it like normal market changes.

[–] [email protected] 3 points 6 months ago

I don't think we are handling normal market changes very well.