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'Right in the firing line': New lab-grown milk substitute could threaten NZ's dairy sector
(www.newshub.co.nz)
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I think it does matter. It's illustrative of our market strategy as a nation.
Of course there will be a market. Just like there is a market today for V8 sedans. It's just the market is really small.
I will be very surprised if this change comes so fast we can't handle it like normal market changes.
I don't think we are handling normal market changes very well.