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That time when Microsoft bought and killed Nokia phone unit (www.theregister.com)

submitted 6 months ago by [email protected] to c/[email protected]

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When bad management meets bad software, even great hardware is useless

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[–] [email protected] 17 points 6 months ago* (last edited 6 months ago) (1 children)

Nokia was lead by engineers, which was it's strength, but eventually also caused it's downfall. This is why these things were so good.

Engineers told that the fullscreen displays without keyboard is never as good as physical keyboard.

Engineers told that 1 day battery life is not enough, the system need to be designed so that it can last a week.

They were right.

BUT apple's marketing and slick design convinced the American market that you can give up on those features. Nokia could easily made the same design, but didn't because engineers thought that users need those features. When they turned ship and accepted it, apple had its foot between the door already.

[–] [email protected] 3 points 6 months ago

I mean, it got a hit, but what ended it was the Elopian suicide.

Also about slick design ... That's subjective, but even Windows Mobile looked better than Apple stuff.

And Nokia UI design was just perfect.